
Video Creative Briefs—bring research to life visually to stimulate strategic and creative thinking. Words and facts are great; add visuals, sound, voice over, music, graphics, animation, movie clips, anything we can find, even AI—combined with consumer on camera interviews and you get an insight film that you can build a brand around. Perfect for Brand Positioning, Brand Evolution, coming up with Big Ideas, selling through Big Ideas, Product Development Ideas, Pitching New Business and most importantly for Brand Checks. Consumers don't sit still and neither should your brand. Checking in with your consumers is crucial to stay ahead of the times and keep your brand fresh in this ever-changing world we live in.
Hulk 2—Video Creative Brief short version 00:01:36
For full version & case study click below.
Oroweat Bread—Video Creative Brief short version 00:02:19
For full version & case study click below.
NORMS Restaurants—Video Creative Brief short version 00:01:57
For full version & case study click below.
The examples below include case studies to show the effectiveness of the video creative briefs. The proof is in the results.
TASK: Develop, Launch, Name and Market Hulk 2
TASK: Position Oroweat to be the 1st Mass Produced Premium Bread
TASK: Bring NORMS Restaurants back to life to survive & thrive
"We LOVE to do the heavy lifting of taking a deep dive to reveal genuine and authentic consumer insights. How? By on camera interviews, man on the streets, at work or at home, wherever they go—we go”: as stated by Paige Gillingwater and Holland Henton, owners and founders of Black Lab Production. Paige a Strategic Planner and Holland an Executive Creative Director combined their skills to create the Video Creative Brief used to solve business and marketing challenges. To understand their business philosophy, you have to look no further than their back wall bearing the words—Every Wall Is A Door.
Our Video Creative Briefs have made a positive impact on brands below.
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